tarte
tarte is a cosmetics company that utilizes high-performances naturals for their wide array of products.
CHALLENGE
Design and implement an appropriate theme for the “Be A Mermaid & Make Waves” palette to showcase the colors, quality, and purpose of the product.
OUTCOME
Winspire created a beach-themed set to communicate the fun and unique appeal of the summer-release palette.
Process
Determined the product design goals and utilized objects, textures, and color palettes to create a cohesive sensory experience of summertime.
Product Goals
Summer
Warm
Fun
Playful
Unique
Light-hearted
make p:rem
make p:rem is a Korean skin care brand that emphasizes simplicity in beauty.
CHALLENGE
Highlight the unique simplicity of the brand to potential overseas customers who are not familiar with it.
OUTCOME
Winspire helped communicate the brand identity and quality to a new base of customers through social media.
Process
Identified the most valued aspects of the brand and translated into imagery. We focused on the product texture to deliver a tactile experience to potential consumers.
Brand Attributes
Simple
Practical
Classy
Gentle
Sustainable
Honest
Global Medical Missions Alliance
GMMA is an organization of Christian healthcare professionals dedicated to teaching and caring for the mind, body, and spirit of others through local and global missions.
CHALLENGE
Create a mission trip video that is documentative for existing members and informative for potential new members, encouraging them to join the organization.
OUTCOME
Winspire helped raise morale among existing members and inspired new members to join and many more to attend the mission trips led by each university chapter.
Process
Determined the themes and emotions that GMMA wished to convey to its audience and conducted interviews to support the overall message.
Themes
Passion
Spirituality
Selflessness
Connectedness
Honesty
Service
Learning
Confidence
Love
Results
New members cited this video as being responsible for making them feel more comfortable and confident in joining, as the community felt more inviting. Among old members, there was a greatly increased percentage that applied to go on future mission trips. While the video was produced for the University of Florida and University of Virginia chapters of GMMA, its success prompted it to be screened at the National Conference, impacting even more existing members.